In the Olympic city Beijing, China, Burton has signed on as the sponsor for the new indoor terrain park. Touted as one of the most strategic moves in the Chinese snowboarding market, Burton will be the key sponsor of the Burton Qiaobo Mellow Park. This terrain will provide year-round facilities to all the riders.
Burton was first started in 1977 by Jake Burton Carpenter. He found it out of his barn in Vermont. Since then it has boosted the growth of snowboarding around the world. Along with a group of top notch snowboarders, it has made snow sports widely accepted in a number of resorts. In 1996, Jake Burton began expanding by starting a group of brands for board sports and apparel. Burton, which is privately-owned by Jake, has its headquarters in Austria, Australia, California and Japan.
This June 14th, the snowboarding landscape of China will forever be changed when the new Burton Mellow Park is revealed by Qiaobo Ice and Snow World. This part of the country has one of the most identifiable and highly-reputed indoor snow-domes.
Steve Zdarsky, CEO of Burton Qiaobo Mellow Park recently commented, “The drive behind the project is to get more people on the snow riding and having fun. With Burton as our partner and their LTR program in effect, the new park is really going to draw the crowds. Besides, we are all just super stoked we can now ride in Beijing year-round!”
The Mellow Park which is located right outside the city center, comprises of a kicker line, wallride and rail and box combinations. The designer of the park, Marco Huang has said, “The park will be as sick as we can make it. The snow in Qiaobo is surprisingly good, and the management is stoked to have a new Mellow Park, so it’s going to be a fun area for all levels of riding.”
So apart from the summer Olympics up ahead, one can look forward to the unveiling of the first indoor terrain park in Beijing, China.
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Article Source: http://www.snowsurge.com/category/latest_news/
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